About Us
Welcome to February, where fashion meets passion, and every stitch tells a story. We’re a female-founded brand dedicated to creating designs that celebrate the Indian woman—her grace, her strength, and her individuality. With over 13 years of experience and 8,000+ orders delivered, we are redefining style with steady staples and timeless designs that resonate with today’s modern woman.
Our Philosophy
At February, we believe in crafting consciously and designing in-house, ensuring each piece reflects our core values of sustainability, functionality, and elegance. Our premium quality fabrics and impeccable craftsmanship promise comfort without compromise. Every design is tailored to the unique Indian body type, combining comfort and function to fit seamlessly into your life.
Meet the Faces Behind February
Nishtha Vishnani – Head of Design
Meet Nishtha, our fashion wizard with 16 years of experience and a degree from Pearl Academy of Fashion. Having dressed more mannequins than she can count, Nishtha has served over 8,000 orders, worked with top designers, and ran her own studio for 13 years before joining February.
Her mission? To design outfits that not only fit the Indian female body but also make it sing (figuratively, of course). Every stitch and seam is a love letter to details that make all the difference. With her deep understanding of Indian body types, Nishtha’s designs are as functional as they are fabulous—crafted consciously and with unmatched precision.
Jatin Rajpal – Head of Finance & Operations
Say hello to Jatin, the one who can turn spreadsheets into stories and a shopping trip into an art form. Armed with a degree from the Indian Institute of Management and 6 years of experience taming tech giants and luxury brands, he now keeps February running like a well-oiled machine.
From COGS to gross margins, if it’s a number, Jatin’s on it. His superpower? Scanning a retail store faster than you can say “clearance sale” to spot the best outfits with laser precision. Whether he’s strategising our next big move or chatting with customers to refine their experience, Jatin brings heart and hustle to everything he does.
Fun Fact: Jatin’s favourite movie is The Intern, and he often channels his inner De Niro by blending wisdom with wit.
Latisha Jaisinghani – Head of Marketing
Meet Latisha, the marketing magician who’s sold everything from wheels to dreams. With a knack for turning alleyways into high-fashion runways, Latisha ensures February is always on everyone’s radar. An IIM graduate with experience managing celebrities and crafting envy-worthy campaigns, she is the mastermind behind February’s buzz.
Her daily ritual? A morning Instagram follower check—her personal stock market—before she twirls, tests, and approves every design as our in-house live mannequin. Whether dazzling at a party or lounging on a beach, Latisha lives life like the celebrity she’s convinced she already is.
Fun Fact: We’re more than cofounders; we’re family. Latisha is Nishtha’s sister-in-law, and Nishtha just happens to be Jatin’s sister. It’s like a real-life soap opera but with better outfits and fewer dramatic cliffhangers.
Our USP’s
-
Steady Staples, Timeless Designs: Our collections are designed to be wardrobe essentials that last.
-
Made in India: Proudly crafted with local expertise, supporting our community.
-
Premium Quality Fabrics and Craftsmanship: We source only the finest materials and employ skilled artisans to ensure impeccable quality.
-
Consciously Crafted: Sustainability is at the heart of what we do, from design to delivery.
-
Tailored Fit for Indian Body Types: Every piece is designed to celebrate the diversity of Indian women.
-
Comfortable and Functional Designs: Fashion that doesn’t compromise on ease of wear.
Join the February Family
When you choose February, you’re not just buying clothes—you’re joining a movement that values comfort, quality, and conscious living. Let’s create a style statement together that’s as timeless as February itself.